there may be fewer measures available for reference
本帖最後由 kosipoy770 於 2024-3-5 12:02 編輯Analysis man-hours and time can be reduced The first advantage is that it can significantly reduce the man-hours and time required for analysis. Traditionally, manual data collection and analysis took a lot of time, but tools can automate it and make it possible to collect information in a short time. This tool is especially effective when targeting multiple competing sites or when analyzing trends in data over a long period of time. In this way, the introduction of tools for efficient analysis will greatly contribute to reducing the burden on marketers. Can be analyzed with high accuracy The second advantage is that competitive analysis can be performed with high accuracy.
Using tools, you can accurately capture data and minute fluctuations that are often overlooked in manual surveys. Additionally, by consistently analyzing large amounts of data, it is possible to obtain information with fewer errors. Highly accurate analysis enablesPhone Number Liststrategic planning based on highly reliable information, increasing the probability of marketing success. 5 indicators to analyze in competitive research When conducting competitive research, it is important to focus on specific metrics. Specifically, check the following items: ・Number of accesses , acquired keywords , search rankings , contents and categories , acquired backlinks By clarifying the difference between your company and your competitors based on these indicators, you will be able to understand your company's strengths and weaknesses.
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1. Number of accesses The number of accesses is a basic indicator of the status of a website, and it shows the number of users who visited a website within a specific period. If the number of accesses of the competitors you are trying to use as a benchmark is too high,Therefore, it is important to find competitors whose access numbers are close to your current level, or who rank slightly higher than yours. 2. Acquired keywords In order to increase traffic to your website, it is essential to rank high on search engines, and the key to achieving this is acquired keywords.
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