Use power words in your landing page copy Using
Brad McMillen explains that using language that emphasizes prospects’ wants and needs is a powerful way to appeal to would-be customers. Finding the voice of your customer isn’t guesswork, though – it’s an empirical, data-driven research process that identifies what your customers want and why, then structures your offering in a way that directly appeals to these desires. In the example below from cloud-based accounting software platform FreshBooks, you can see how the language of this landing page has been crafted with prospects’ needs and wants first.Landing page tips and tricks voice of the customer Every selling point has been emphasized from IT Numbers the perspective of the benefits to the customer – not how technically impressive the software might be, not how many clients they have, or anything else that marketers tend to love promoting about their product. Read more about finding and using the voice of the customer in your landing pages and get ready for a deluge of conversions. 7. the voice of the customer in your landing page copy is powerful.bining this with “power words” can make your pages damned near unstoppable.
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In this post about how to write persuasive landing page copy, I explain how utilizing power words in your copy can take a compelling message and make it almost irresistible. However, using power words is about much more than choosing certain words or phrasing carefully; it’s about structuring your copy in ways that appeal to your prospects’ emotions. Look at this example, for instance: Landing page tips and tricks use power words The inclusion of a single word – “again” – in this context is powerfully effective. By saying, “Make home feel safe again,” the copywriter is implying that home used to feel safe, but doesn’t anymore.
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