With Cashless Payments, NFTs And Metaverse

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Following a two-year hiatus due to the pandemic, the Coachella Valley Music and Arts Festival returned this April, presenting an extraordinary opportunity for brands to reach their consumers again with in-person marketing experiences. But how are they taking advantage of it? Seems like this year marketers have opted for the power of digital experiences, including cashless payments, metaverse tie-ins, NFTs, virtual memorabilia, and more. In-person Marketing is gaining strength again with the digital world, and brands are betting on it like never before.

In this article, we discuss how brands are combining real-life and Virtual Marketing tools in festivals like Coachella to leave a lasting impression, and the importance of engagement Marketing in the post-pandemic era. Let’s begin! And if you want to receive articles like Whatsapp Number  this in your inbox, subscribe to our interactive newsletter below! Brands are jumping into festival sponsorships again The live music industry had an almost 30% drop in sponsorship revenue for live events in the past few years, due to the pandemic. However, now that summer music festivals are back, sponsorship revenue is rising again.





Companies from emerging sectors such as crypto and rideshare – like Coinbase – are sponsoring festivals like Coachella once more. Live experiences are powerful, and brands are aware of it Marketers are harnessing the power of live experiences more than ever, combining real-life and Virtual Marketing tools to offer a better experience to their audience. Source: Epic Games A clear example is the partnership between Epic Games’ Fortnite and Coachella. The game features festival-inspired outfits that players can purchase during the time of the festival. Additionally, music by this year’s Coachella artists will be available on a radio in the game, so players can listen to it while they drive in their cars. Metaverse marketing Brands are also using the metaverse to bring new resources to life. Absolut Vodka created a metaverse experience in Decentraland – a 3D virtual world – named “Absolut.Land” along with an experience for in-person festival attendees.