Us of how lonely people can be

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At this time of year, especially those that are elderly or experiencing grief. The message is so powerful, the storytelling is timeless, and the response has been extraordinary. This budget ad from a small bar in Northern Ireland has seen millions of views across social media—nearly  million alone on one post on X formerly Twitter—with tens of thousands of shares, likes, and comments and it's been featured in international news. . Aldi - Kevin the Carrot When Willy Wonka and the Chocolate Factory meets Kevin the Carrot, visual storytelling takes over. By tapping into what’s familiar for adults, what's exciting for children, and using top-tier animation, grocery giant Aldi have created a mini movie-style ad the whole family can enjoy together. And it just


happens to arrive in time for this season’s biggest family blockbuster, Wonka. dmi video thumbnail Join for FREE to access this video . John Lewis - Snapper: The Perfect Tree The reigning champion of Christmas ads, UK retailer John Lewis Exit Mobile Number List has fans divided over this year's campaign. Although it takes on a twist of creating new traditions, and uses sentimental moments between the ‘Snapper’ and its owner with a soundtrack of Andrea Bocelli’s ‘Festa’, it doesn’t hit the mark as well as in previous years, such as ’s ‘The Journey’, or ‘The Boy & The Piano’ with Elton John in . See what you think. dmi video thumbnail Join for FREE to access this video . Coca-Cola - The World Needs More Santas This year’s campaign from the grand-daddy of





Christmas advertising focuses on the spirit of Father Christmas, showing how a single act of kindness can have a huge impact. Portraying that anyone can embody Santa with acts of good-will, it also cleverly enforces its ‘Holidays are Coming’ campaign at the end. dmi video thumbnail Join for FREE to access this video . Amazon - Joy Ride Amazon brought its A-game to this campaign by inviting us to believe it’s never too late to embrace your inner child. As one of the three life-long friends buys cushions for them all .