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Demand Generation: the 10 key devices Do you want to fill your sales funnel? Here is a list of 10 key devices for developing a demand generation process . 1. Blog posts Blog posts are useful at all stages of the funnel, but even more so at the top of it. They should contain useful information that arouses interest and addresses public issues. of trust, over the long term, with your targets. Its benefits are numerous: better visibility, targeted traffic, better prospect engagement, content downloads, faster dialogue and accelerated purchasing process.
Lead magnets Lead magnets are particularly useful for the Phone Number Data Demand Generation strategy. Associated with natural referencing and blogging, they promote the conversion of prospects into quality prospects. What forms can these lead magnets take? Guides, ebooks, white papers, templates, presentations, toolkits, infographics, files, lists… You can set up automation sequences to keep in touch with your prospects and keep engagement at the same level (with a view to take it to the next level, the purchasing phase).

Paid advertisements By choosing paid ads, you end up in the very place where your ideal customers spend time on the web. This is, obviously, one of the most effective ways to generate demand. You have the choice between two types of paid advertising: PPC (pay-per-click advertising) : your site or blog is at the top of the list for searches for your keyword; social media ads, such as LinkedIn Ads acquisition campaigns.
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