Audiences tab within the Ad Group

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I suggest utilizing the categories Google provides and creating separate ad groups based on the different categories. If the categories aren’t as specific as you would like, then target by specific webpages and enter in the And you wish to target. Google will create this as a category.dynamic search ad targetsOnce an Ad Group is set up, go to the  and add in the audience/s you want to target by clicking the “+ Remarketing” button and selecting your audience in the “Interests and remarketing” section.

It is important that the audience list is set to “Target and Bid” since Greece WhatsApp Number Data this will ensure you only target past visitors to your site (just like an RLSA campaign). A “Bid only” target will essentially target anyone and will primarily act as a way to view how a certain audience performs in comparison to everyone else. Also, similar to a RLSA campaign, you may want to exclude past converters when the objective in mind is to capture new customers.





I recommend creating or using lists for users that were highly engaged, i.e. visited more than 3 times, avg. session duration was 5 minutes or more, or even Customer Match audiences. As you become more advanced, you can start to add in visitors who may have purchased items, spent a certain amount or completed a certain action.