OFF-THE-PAGE FACTORS: Factors that are influenced by readers

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The site ranked 5th has a significantly lower number of backlinks and internal links than the site ranked 12th. OLYMPUS DIGITAL CAMERA The correlation between existing factor 1: number of backlinks “E-commerce” is positive. In other words, the more links you have, the better your ranking. In the case of “loan”, it is negative. Even with a small number of backlinks, it is ranked high. OLYMPUS DIGITAL CAMERA Existing Element 2: Number of Internal Links There are understandable reasons why "e-commerce" has a large number of internal links overall, such as the large number of product pages. OLYMPUS DIGITAL CAMERA Existing element 3: Keyword “loan” in the title, only about 10% of pages contain the keyword in the title tag. OLYMPUS DIGITAL CAMERA Existing factor 4: Number of words Among "E-commerce" and "Health", the one with more words is displayed higher. In other words, the more content you have, the better. OLYMPUS DIGITAL CAMERA Among the four examples above, there were search results where the previous theory did not apply.

For example, pages with a small number of backlinks or pages with a small number of words were sometimes displayed at the top. Why are there examples where traditional factors are not ranking factors? Relevance Elements We emulated RankBrain and scored it for relevance. This score is based on the India Phone Number relevance of the search results to the query. We used 25 ranking factors to measure this relevance. This element varies depending on the keyword, so it is not possible to explain anything specifically here. E-commerce Example 1 Example query “security camera system”.





Of the 1-page display, 9 sites had a cart function. The only site that was displayed in 9th place was not listed, but why is this site displayed on the first page? This site had the highest relevance score out of the top 30. OLYMPUS DIGITAL CAMERA E-commerce Example 2 Let's look at the example query "best bluetooth headphones." The site ranked 2nd has significantly fewer internal links than the site ranked 26th. However, the site listed in second place had the highest relevance score among the top 30. OLYMPUS DIGITAL CAMERA Health Example An example of the query “natural detox”.