MASTER IN GAMIFICATION AND TRANSMEDIA NARRATIVE

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INFOGRAPHIC Gamification in business Discharge Detect behavior Once we are clear about our objectives and players, we enter the world of behaviors. What are the behaviors we want users to have? For example, if what we want is to increase the sales of an e-commerce, we need them to buy more. How am I going to get users to buy more? We need to detect those behaviors that are before the sales process and generate them. Below are some examples of techniques to improve behaviors Watch a video Answer a survey Complete a form Buy something.


Read content recommend something Go to a web ID Number List page Read an email Take care of aesthetics At the gamification level, it is also very important to take care of aesthetics . In the end, one of the most important things about games is that they are capable of transmitting sensations beyond fun. They transport you to another world, generate sensations of fantasy, narrative, challenge, etc. The key is to sell a storytelling , a story. To do this, we can play with themes with which to generate a certain aesthetic based on what the sales force likes most. For example, if they are fans of Harry Potter, we can make a game around that theme.





Become an expert in the different areas of gamification I want to know more! Define dynamics The dynamics are the sensations that we want to generate for users . We can seek to generate a feeling of status for the user. For example, a feeling of scarcity, creativity, altruism, reward, etc. Afterwards, we'll see how we will achieve those sensations. Think components Once we have the sensations that we want to generate in our users, we define how we are going to do it . For example, if we want to provoke a feeling of progression, we have some components that allow us to do so, such as points, a progress bar, levels, etc.