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In all of this, it should also be remembered that Shopify support is available 24/7 and, therefore, permanently contactable to answer any questions. SHOPIFY- prestashop-vs-shopify-what-is-the-right-platform-for-your-e-commerce Prestashop We start from the assumption that PrestaShop is a platform which, once you understand how it works, is particularly simple to use ( unlike, for example, Magento, which we talk about in the article “”). Be careful, however: unlike Shopify, which allows correct and effective use of the online store right away, PrestaShop in most cases needs to be implemented by a web developer, i.e. an expert programmer.This is to avoid falling into CSS code errors or similar which can cause significant anomalies in the ordinary use of e-commerce. Consequently, if you wish to rely on PrestaShop, you will find longer times to create the online store and, above all, to understand how it works. However, once the initial hurdles have passed, the e-commerce management process will seem simple and intuitive.

Score: 0 to 1 By virtue of what we have specified regarding the user friendly aspect of the platforms, we can say that the first round of the PrestaShop vs Shopify battle ends with a 0 to 1 and, therefore, with the advantage of the hosted platform. Shopify, in fact, has made the intuitiveness of the backend its strong point and this is recognizable in its total usability even by a less "technological" audience. PrestaShop, on the other hand, is an intuitive platform for Agent Email List those who have some programming background and for those who decide to spend a few days on it to fully understand how it works. User friendly backend side: which platform is easier to use and more intuitive? Level of customization: which platform makes the site “tailor-made”? The high capacity for customization is also an aspect that should not be underestimated when talking about an e-commerce site. It is thanks to the creation of an online shop with its own structure, its own font, its own colors that you can develop and improve your own.





If, however, all e-commerce sites were identical, it would be impossible for a potential customer to distinguish your brand from that of your competitors and this would represent a significant problem. This is why the ideal platform for your e-commerce site must be highly customizable, depending on your tastes and, above all, what you want to express, i.e. the idea you want a user to have of your online store . Shopify In addition to the ease of use expressed in the previous paragraph, Shopify also focuses on the high level of customization: the hosted platform allows you, in fact, to access hundreds of modern and intuitive themes. Also in this case, therefore, the concept of user friendly that we talked about in the last paragraph also returns, thanks to the ease of implementing a theme in your e-commerce store. Not only. Making it exactly how you want it is very simple. Finally, let's not forget that Shopify allows you to integrate numerous external features into your e-commerce store, such as Mail Chimp.