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While there are many opportunities to promote content, it's important for brands to be strategic and recognize those that are most beneficial to their business. 4. Create a Roadmap " An hour of planning can save you 10 hours of work ." -Dale Carnegie A content strategy won't get very far if it isn't properly documented. Many people don't realize this, but structuring a roadmap and documenting it will save time and help you implement your content strategy. A proper roadmap helps make sure everyone is working towards the same goal, and this is especially true if you're working with a large team.
It also allows you to easily adjust and improve your plan as you go. 5. Brainstorming Ideas Brainstorm Ideas(Image Source ) Now the fun part! Once you've determined which platforms would be best to promote your content, it's time to brainstorm suitable content ideas. Here are LOB Directory some tips for doing this: 01. Gather a Small Team Try brainstorming with a small group of creative people. Think about what kind of unique and interesting content can relate to, attract and engage with your target audience.
To ensure a successful brainstorming session, always try to keep it under seven people – and for good reason. This is because usually when the group grows larger than 7 people, people tend not to voice their opinions. 02. Change the Environment If your team is feeling stuck, it may be because of your environment. Try changing things up by changing the location of the meeting. You can go to a cafe, do it outdoors, or even take a brainstorming walk if you want!
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