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Some e-commerce businesses start implementing digital marketing in their business by pairing their website and social media. For instance, Skims uses shoppable links on Instagram to redirect users to the product pages on the website: Skims shoppable images Credit: Skims You can also take advantage of social media ads, create videos for a YouTube channel, and even run a blog to build awareness around your products. Examples of a Successful Digital Marketing Strategy We’ve already briefly covered a few brands to give some context on how different industries.
Can benefit from digital marketing. Now, let’s take a look at a few specific online marketing strategy examples from brands and discuss the lessons we can learn from them. Airbnb and user-generated content Airbnb is doing a wide range of campaigns, from influencer philippines photo editor marketing to targeted ads. strategy is user-generated content featured across multiple marketing channels. Take Airbnb’s website, for example. If you check out the Become a Host page, it is filled with pictures of people who already sublet their homes to Airbnb users.
You can also read reviews from the hosts: airbnb ugc website Credit: Airbnb The next stop is Airbnb’s Instagram page, where it often features images and videos of hosts and the places they rent out: airbnb ugc instagram Credit: Airbnb The company applies the same strategy to its Airbnb Experience Instagram page. Why does Airbnb bet on user-generated content? Over the past few years, more and more brands recognize the value of user-generated content and the set of perks it carries: more brand awareness and recognition access to unique audience
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發表於 2023-12-3 13:48:22