It is very difficult to create these personal business relationships anymore. .panies like metro have adapted their model and now offer loyalty cards. This type of program offers personalized discount coupons for each customer based on the purchases made. Customer knowledge is therefore at the center of the technological system. In the case of loyalty cards it is then possible to know the products purchased the value of the shopping basket the visit time the location etc. to better understand the customers and to define the typical character for improve the offer.
Smart data customer data. Smart data consists of analyzing the data obtained about the customer in order to separate what is important or critical from what is not. It allows you to quickly respond to behavior based on specific indicators. Like the clerk in the general Digital Marketing Service store there is no need to remember everything a person said or did. Some information is not necessary to establish the relationship. Data smart is therefore the means by which data (purchases behaviours interests demographics) are analyzed to create useful indicators for personalizing .munications. Examples of indicators customer involvement level of customer.
Engagement (messages opened and clicked) habits (day time platform) customer purchasing cycle (frequency stages) the ultimate goal of smart data is to react at the right time with the right message to the right customer to generate additional in.e. This is where marketing automation .es in. Relationship marketing today's relationship marketing is very similar to the old sales method adopted in old stores except now we use technological tools. Automated marketing is one such tool. To be effective and scalable relationship marketing can be implemented thanks to marketing automation . Whether due to lack of time to prepare the strategy.
發表於 2023-12-5 12:51:10
