Technical team that ensures

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A ensure that the value of the opportunities commercial generated exceeds the overall costs of the project, maximizing the ROI. Inbound marketing project: what skills are needed? From the company's point of view, there is only one professionalism that cannot be missing in an inbound marketing project: the marketing manager, the figure with strong strategic skills and the ability to integrate the inbound.

Marketing project within a vision broader relating to the positioning of the brand, its products and services. The marketing manager must understand the need to activate an inbound plan and, depending on the resources at his Job Function Email List disposal, can decide whether to deal with it internally or resort to outsourcing, which in turn can be total or partial. It is then necessary to make use of the skills of a highly specialized figure in the technological platform.



The marketing automation specialist. Although his role is indispensable, precisely by virtue of the technical skills that he must possess it can be outsourced. His task is to set up and monitor the platform on the basis of strategic objectives, activate workflows, manage nurturing activities and, which is far from secondary, any integration with CRM and corporate applications for the automation of both marketing and – subsequently – commercial actions.