It looks like video marketing & advertising are here to stay

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TikTok and YouTube are arguably two of the most popular video-sharing platforms in the world right now. Despite the latter being much older than TikTok, TikTok grew very fast in very little time and has managed to become a cultural phenomenon. But what do these video platforms mean for businesses and marketers that are looking to grow? Let’s find out through this thorough (that was a mouthful) TikTok vs YouTube comparison! The Current State of Video Marketing Video marketing usually meant one thing: TV advertising. In TV advertising, brands are working with advertising agencies to create a TV ad that will be broadcasted from a TV channel.

From the creation process to the production and the media buying, TV advertising is  Email List  pretty expensive. However, the advent of the internet, and especially Web 2.0, democratized video advertising. Not only that but the cost of video cameras, smartphones, and video equipment has lowered dramatically. The result? Now all businesses can create their own video ads, reach their audience, and partake in video marketing. As a matter of fact, when an ad is becoming viral through videos, it reaches as many people as an average ad would – if not more. Given its power, nowadays, video is used by an overwhelming majority of businesses. According to Wyzlowl’s video marketing report, 86% of businesses in the US use video as a marketing tool.





Also, 92% of them continue to value video as an ‘important part’ of their marketing strategy. Source What’s more, the pandemic’s impact on video marketing can’t be overlooked. For most marketers and businesses, the pandemic made it more likely they would create videos for promotion purposes. Video marketing has also been incorporated into other marketing branches, too. Social media, SEO, and even email marketing through embedded videos make use of embedded videos. YouTube in a Nutshell About Headquartered in California, YouTube was founded in 2005 by three former PayPal employees, namely Chad Hurley, Steve Chen, and Jawed Karim. A year later, it was acquired by Google. Since then, it’s been one of Google’s (now Alphabet) most important subsidiaries. Source YouTube set the mark for video platforms and even streaming services. The platform allows users to upload videos, view them, share them, like or dislike them, add videos to playlists, report, make comments on videos, and subscribe to other users. Let’s dive into some of the platform’s statistics, according to Hootsuite.