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For whom it is suitable to do Linkedin Ads LinkedIn Ads is profitable only in the case of B2B promotion, for personal brand campaigns or employment campaigns - the public will react to work-related campaigns, because this is the specifics of the platform. What you need to get started a personal Linkedin account a company page a payment method Conclusion Although Linkedin is a platform dedicated to professionals and companies and could represent a solution in the case of B2B targeting, it is at the beginning of the road in the case of Pay-Per-Click advertising and does not allow complex targeting. Promotion costs are quite high in the case of Linkedin Ads and campaigns on this platform are a solution only when you have a clear goal in mind and a considerable budget to achieve it.



Facebook Ads offers advanced targeting possibilities and represents a solution even in the case of B2B campaigns due to the complex data that this platform has about its users, the costs being much lower than in the case of Linkedin. Download the Online Marketing Guide - Marketing Phone Number Data channels and techniques for higher sales if you want to learn more about paid promotion through Facebook and Linkedin. It will be transferred between pages that talk about the same topic, for example, from the main category to the subcategories, and vice versa. 4. Breadcrumbs organization Breadcrumbs is more precisely a navigation scheme that indicates the location where a user is. The term comes from the fairy tale Hansel and Gretel, a fairy tale in which the two children sprinkled sprinkles to find the way home. Exactly the same happens with the breadcrumbs of a website.



It shows you all the way, from home to the category you are in. (Home > Category > Subcategory) In this case, if we did not have a well-defined structure, the breadcrumbs would not be logical at all. 5. Improving the crawling budget The crawl budget is the period that Google invests to crawl your site. It is possible that one day, Google will see 10% of your pages, and another day 60%. The goal is for the entire site to be seen by Google, and for the important pages to be crawled and targeted. Besides many other methods to get a bigger crawling budget, the structure of the site plays a very important role. Besides these four major aspects of SEO , good website structuring will help your potential buyers to navigate the website easily.