Marketing KPIs As we said,

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KPIs are metrics used to evaluate the effectiveness of strategies and this applies both in traditional and digital marketing. There are several important KPIs in the traditional context but among the most relevant ones we find: total sales : The total number of sales is a fundamental KPI in any type of marketing. Tracking total sales can help you understand the overall effectiveness of a marketing strategy; incremental sales : measure the increase in sales attributable to a specific marketing campaign; Brand awareness :


Measures the degree to which consumers recognize or are aware of your brand. It can be measured through surveys and market research; market share : Market share is the percentage of total sales in your industry that are attributable to your brand. It can be a powerful indicator of  Austria WhatsApp Number your position relative to competitors; customer loyalty rate : measures the percentage of customers who return to make purchases. This can be a powerful indicator of customer satisfaction and the effectiveness of your marketing strategy in building long-term relationships with customers. Geographic Distribution : Knowing where your customers are located is essential in traditional marketing. It can help guide decisions about where to focus marketing efforts and where to locate physical stores. It is important to note that optimal KPIs may vary depending on the industry, market and specific business objectives.





Therefore, it is crucial to identify which ones are most relevant to your business and never stop evaluating new indicators that are equally useful and necessary. Digital marketing KPIs In digital marketing, KPIs focus on the performance of online businesses and measuring user interaction with your website, products and content. Some examples of KPIs in digital marketing include: website traffic : the number of visitors accessing your website is a fundamental KPI for evaluating the visibility and attractiveness of your site; bounce rate : The bounce rate, or the percentage of visitors who immediately leave your site ,