Mixture When organizing your product mix, it is crucial to

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Own activities and plot paths for optimization. Understand your person Understanding your person's pains and motivations is essential. In most cases, these factors indicate the reason for the success or failure of a company . So, before deciding to develop a new element for your Product Mix, ask yourself: Does the consumer need this novelty? Is he willing to pay the price you set? Is there any alternative on the market better than yours? Does the product have the potential to be sustained for the desired period? By understanding these problems, which can be achieved through market research , you will make accurate, safe and efficient decisions.


Take into account the relationship between the products in the consider the relationship Malaysia Mobile Number List between products already offered and those potentially added to the catalog. After all, it is important not to disconnect from your niche and end up becoming a brand without a defined identity. With that in mind, try to offer products that complement others, a factor that encourages purchase. An interesting example in this regard can be seen in the organization of shelves in any supermarket . You may notice that in the designated beverage area, it's easy to find small snacks like peanuts and cookies. This is not



n accident. Marketing teams understand that when purchasing a soft drink for an event, the customer is likely interested in something that serves as a tasting. The same can be observed in most establishments. Any store that specializes in selling shoes, for example, offers consumers the purchase of socks, anklets, and products to maintain their shoes. Therefore, identify something that can complement your main offer and get to work. Regardless of the segment your business is in, it is crucial to evaluate the depth and consistency of product variety. More