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Companies need to communicate their values and callout issues they support on social media as part of their corporate socialresponsibility programs and weave them into the culture of the brand. Accordingto ‘Championing Change in the Age of Social Media’ research, two-thirds ofconsumers say it’s important for brands to take a stand on social and politicalissues. And the place to do it?are open to brands championing these causes onsocial media the  channel for receptivity amongst consumers. So how canbrands use their social media channels, existing and new, to speak out? And ifthey do, what’s the best way to go about it ethically and sensitively? Let’sfind out how your brand can advocate successfully on social networks. Shouldbrands take a stand on social issues? It’s evident that customers now expectbrands to have a purpose.


There has to be something behind a brand that aconsumer can believe in. Taking a stand on social Find Your Mobile Number List issues is an effective way todemonstrate what your brand believes in and can reap rewards in these ways:Boost your following especially amongst Gen Z & Millennials A recent Gallupstudy found that those aged to are more likely to say it is extremelyimportantthat businesses operate in an environmentally sustainable way, reducetheir carbon footprintand focus on long-term social benefits. Bodyform’s ‘WombStories’ is a great example of a campaign that resonated. Focused onhighlighting issues that affect women such as infertility, menopause and endometriosis,the animations generated a strong reaction on its social media platforms seeingmillion views on Instagram and million likes on Twitter.





The following video byBodyform contains a trigger warning: images of needles and portrayal of babyloss.  video thumbnail Join for  Find out moreabout how to cater to Gen Z in your campaigns. Increase revenue Consumersexpect to see a brand’s stand reflected in its business and operations as muchas in its marketing. According to ‘The New Cascade of Influence’ Edelmanreport, trusted brands can command a premium – withof respondents agreeing thatbrands they trust and brands that do good in the worldare worth paying morefor. This shows the power of putting your voice behind an issue that matters toyour customer but more importantly, you can prove it through actions as abrand. Gain trust and brand loyalty Brands want customers that are loyal totheir brand.