Users are becoming more trusting of buying

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First-party data allows you to understand how people engage with your business, and combining it with machine learning allows you to target the most valuable prospects. To learn more, check out Google’s article on using first-party data to power your ads. 6. Experiment with Microsoft Ads This year, Rebekah anticipates more advertisers turning to Microsoft as a way to reach new users, especially with Microsoft’s AI features. She shared, “Historically, Microsoft advertising has been best for B2B users. Recently, it has had an increase in B2C interest because of Microsoft’s partnership with OpenAI, the maker of ChatGPT.”

With Google becoming more competitive, Microsoft Ads can be a good Belgium Phone Number Data option for providing clicks at a lower cost. bing ad for running socks Social media trends Key Takeaways Leverage videos and user-generated content (UGC) across social platforms Use social shopping to power up ecommerce revenue Create brand partnerships with content creators *Insights from Hunter Nicholson, WebFX’s Director of Social & Media Advertising 7. Leverage videos and user-generated content (UGC) across social platforms Video content — specifically user-generated content (UGC) — will continue to be effective across social platforms this year. Hunter shared, “We’re anticipating more presence in the advertising space for TikTok, but also for Instagram, where videos will lean more authentic/UGC-style to blend into a user’s feed of followers more and grab their attention.”




With social users getting better at recognizing ads in social feeds, more native-looking content (such as UGC) can enhance engagement with your brand. 8. Use social shopping to power up ecommerce revenue Social commerce continues to grow in 2024, especially with platforms like TikTok leaning more into the shopping space. Hunter explained, “We’re seeing growth in last-click purchases directly on Meta’s platforms and growth in touchpoints from social during the last 25% of the user journey.”  on social since it isn’t seen as “new” anymore. free people instagram shop 9.