The importance of marketing personas To implement a

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By regularly publishing relevant content, you will increase your traffic tenfold! Adapt your content according to your marketing personas and their buyer journey  content strategy, start by asking yourself what your ideal customers look like? Personas are often confused with real customers when they are simply sketches of the perfect customer. Indeed, the term “personas” refers to fictitious avatars of your customers and prospects.

  Create identity cards based on real data like Chinese Malaysia Phone Number List demographics, behavior , the motivations or even the objectives of your potential customers. It is only by listing all the characteristics of your personas that you will be able to create tailor-made content, based on their needs. Empathy boosts sales! Also read: What is a buyer persona? Template buyer personas download The Buyer Journey in 3 steps Before placing an order on a site, a buyer thinks, evaluates, compares and finally decides whether or not to make the purchase.





  1- Discovery: The buyer realizes that he has a need and a problem to solve. Ex: Emma Blain is marketing director. She no longer has enough space on her PC to hold all the important data. She wants to have secure access to the Cloud. 2- Consideration: following this observation, the buyer will precisely define his problems and find different solutions. Emma Blain will research solutions, read expert guides and white papers.