These ads are smaller, but they can’t be scrolled past

[email protected]

Home improvement. If you sell a software-as-a-service (SaaS) tool, you can target those who’ve visited a landing page on your website.Here are some of the ways you can target your ads on Facebook:Custom audiences – allows you to target existing customers or leadsLocation – allows you to target by location (city, state, country)Gender – allows you to target by gender (male or female)Interests – allows you to target by interest (such as fitness, entrepreneurship, fashion, literature)facebook interest targetingBehaviors – allows you to target by past behavior, such as someone visiting your website.


Connections – allows you to target by people who already like your page, or who have connections that doCheck out this epic infographic to see all of Facebook’s ad targeting options in detail.facebook ad targetingAll of Facebook’s Ad Targeting Laos Phone Number Data Options [Infographic via WordStream]The Two Types of Facebook AdsThere are two types of Facebook ads that marketers can use:1. Sponsored PostsFacebook Sponsored posts appear directly in the Facebook Newsfeed. Users see the ads as they are scrolling, and the feature as prominently as posts from close friends. Here’s an example of a Sponsored post from Farm Hill:best sponsored facebook adsFacebook Sponsored Post from Farm Hill.



The Right-Hand Column AdThe right-hand column ad appears—you guessed it!—in the right column of the Facebook feed.  like sponsored posts in the News Feed. Marketers often use right-hand column ads for retargeting purposes. Here’s an example of a right-hand column ad from West Elm:effective facebook adsWest Elm right-hand column adNote: Sponsored posts include a fair amount of copy, so I’ll be focusing on copywriting tips for these posts, although the tips can be applied to right-hand column ads as well. Want more Facebook advertising tips?Free guide >> The 7 Facebook Advertising Fundamentals You Need to SucceedBut Does Copywriting