Why is lead generation so important?

hermionerana

Until a few decades ago, companies used word of mouth and cold calling to acquire contacts, or participated in trade shows and industry events. From here, they began to build a database to be used for any subsequent marketing action.

These tools were almost entirely managed by commercial consultants who acted as a bridge between companies and consumers.

The advent of the Internet and the availability poland telegram data of tools such as SEO, Content marketing, email marketing and social platforms have completely changed the relationship between companies and customers.

Thanks to lead generation, contacts are selected a priori among people who have already shown interest, offering companies greater opportunities for success.

Imagine being on the other side of the fence and receiving a call from a call center while you are having lunch with your colleagues or while you are rushing to the office.