It not only helps you clarify your ideas but also allows you to lay the foundations for creating an effective strategy. How to perform a social media audit you will discover many things during your investigations. So first you have to create the file where you can save them perhaps a spreadsheet or a text document . you are interested in marking such as: the link the social handle the responsible person the target key metrics the two or three best posts possible notes now it's time to find out which social networks your company is present on. Don't assume you already know them accounts may exist prior to your hiring.
To find them in addition to informing yourself internally you must both do searches directly within the platforms and on google (using the name of the brand and perhaps also of the main products). Once you find the accounts examine them one at a time. Were they created Mobile App Development Service correctly? Are your profile and cover images eye-catching? Are regular updates published? Is the already acquired audience on target? Mark all the information about the file you created.
At this point it's time to decide. Which accounts to keep and which to close depends on both their status and your goals. If the latter are not in line with the open profiles and you don't think it is possible to bring them back on track perhaps it is time to delete them. The social channels you work on must be right for the results you want to achieve and the audience you want to reach . Otherwise they just become a waste of resources. Centralize information and access. This way control over your accounts will become easier and you will be able to easily manage changes or interventions.